Privacy Policy

1. Information We Collect

Bloomfield Homecare ("Bloomfield," "we," "us," or "our") collects information you provide directly to us, information created in connection with care services, and limited information collected automatically when you use our website.

Information you provide

• Contact details, such as your name, phone number, email address, ZIP code, city, or county.
• Information about the person who may need care, including your relationship to that person and general care needs.
• Information you share when requesting a care estimate, scheduling an assessment, contacting our office, or submitting a website form.
• Payment and payer-related information needed to arrange private pay, long-term care insurance, VA benefits, or other authorized payment methods.

Information collected automatically

• IP address, browser type, device information, referring pages, pages visited, and general website interaction data.
• Information collected through cookies and similar technologies as described in Section 6.

2. Sensitive & Health Information

When evaluating or providing home care services, we may receive information relating to health background, mobility, activities of daily living, care needs, medications, safety concerns, or other information that may be considered sensitive.

We use this information only as reasonably necessary to evaluate requested services, develop or update a care plan, coordinate care, meet legal or regulatory obligations, or for other purposes permitted by law.

3. How We Use Your Information

We may use the information we collect to:

• Respond to requests for information, care estimates, or RN assessments.
• Evaluate care needs, build or update RN-guided care plans, and coordinate services.
• Communicate with you about inquiries, appointments, scheduling, service updates, billing, or ongoing care.
• Process payments, invoices, benefits, insurance-related information, or other authorized payer arrangements.
• Operate, maintain, secure, analyze, and improve our website, services, and communications.
• Prevent fraud, protect safety, enforce agreements, and comply with applicable licensing, legal, and regulatory requirements, including requirements applicable to a licensed residential service agency (RSA-01991).

4. How We Share Information

We do not sell personal information for monetary consideration. We may disclose information only as reasonably necessary to operate our services, fulfill authorized requests, or comply with law.

We may share information with:

• Caregivers, registered nurses, and authorized staff involved in evaluating or delivering care.
• Service providers that support scheduling, billing, communications, website hosting, analytics, security, or other business operations, subject to appropriate contractual or confidentiality obligations.
• Insurance providers, the VA, or other payers when you authorize us to process benefits, eligibility, or claims.
• Regulators, government agencies, courts, law enforcement, or other parties when disclosure is required or permitted by law.
• A successor or acquiring organization in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable law.

We do not sell or disclose health or care-related information to third parties for their independent advertising purposes.

5. SMS & Text Messaging

If you choose to provide your mobile number and consent to receive text messages, Bloomfield Homecare may send messages related to your inquiry, scheduling, requested services, or ongoing care communications.

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact us using the information in Section 13.

Where required by law, consent to receive marketing or automated text messages is requested separately and is not a condition of purchasing or receiving services.

6. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to operate the site, remember preferences, understand website activity, improve performance, protect against misuse, and measure the effectiveness of our communications.

Depending on the tools enabled on our website, third-party providers may collect information such as IP address, device identifiers, browser information, pages viewed, referral information, and interactions with our site. We only identify specific third-party technologies in this policy when they are actually used.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, provide services, maintain required care and business records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce agreements.

Retention periods vary depending on the type of information, the nature of our relationship with you, and applicable legal or licensing requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no website, transmission method, or storage system can be guaranteed to be completely secure.

9. Your Rights & Choices

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to certain personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain information, subject to legal, licensing, care-record, and recordkeeping obligations.
• Opt out of marketing emails or text messages.
• Request information about certain disclosures or uses where applicable law provides that right.

We may need to verify your identity before completing certain privacy requests. Where permitted by law, an authorized agent may submit a request on your behalf, subject to verification requirements.

To exercise a privacy right, contact us using the information in Section 13.

10. Children's Privacy

Our website is intended for adults seeking information about home care services. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information through our website, please contact us so we can review and, where appropriate, delete it.

11. Third-Party Websites

Our website may contain links to third-party websites or services, including social media platforms or external resources. Bloomfield Homecare is not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technologies, or legal and regulatory requirements. When we make changes, we will post the revised policy on this page and update the "Last updated" date above.